The United Nations: Sweeper

Most of us will never understand the terror and human cost that comes from living with land mines. To raise awareness for the fight against land mines, UNMAS and Critical Mass created an iBeacon-powered virtual minefield to make it possible for New Yorkers to experience the fear millions live with every day.

Role

  • Concepting

  • Copywriting

Awards

  • Cannes Shortlist

  • D&AD Wood Pencil

  • Digiday Best Creative

  • Webby Mobile Events

  • Cristal Sapphire in Digital/Mobile

  • Marketing Magazine Silver in Mobile

  • Mobius Second Place

  • MediaPost Digital Out-Of-Home

Previous

INFINITI: QX60 x Cameo
Next

Pine-Sol: All The Pre-Roll