Microsoft Shopping - Add Confidence To Your Cart
Shopping online is great - until it isn’t. With Microsoft’s new AI-powered shopping experience, you can now find the perfect thing at the perfect price and skip all the coupon code anxiety. So, we created a product tagline and social campaign that shows just how confident you can be when you shop with Microsoft Shopping.
About The Project
We all know the feeling - you’ve finally decided to buy that thing you’ve had in your cart for a week, only to see that empty coupon code box. The FOMO is real. That’s where Microsoft Shopping comes in. It literally does everything you could ever want from online shopping: finding coupon codes, cashback deals, an AI-powered “Co-Pilot” that will find products for you based on your inputs, price tracking and more.
To help launch the product, we created the strategic positioning, tagline (which has since become the rallying cry for the developers as they’re building the platform - seriously how often to the devs love the ad?!) and a series of social ads that show off the RTBs and a memorable icon of online shopping: a high five from the behind the laptop screen.
Add Confidence To Your Cart
Role
Strategy
Concepting
Copywriting
Creative Diretion