INFINITI: Quick Reactions

INFINITI Quick Reactions was a nimble social media campaign that hacked Instagram’s quiz sticker to create an interactive experience that simulated the thrill of driving the INFINITI Q60 on a racetrack.

Role

  • Concepting

  • Creative Direction

Awards

  • Shorty Finalist in Instagram Stories/Gamifcation for INFINITI Quick Reactions

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INFINITI Q60 SpeedBot

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Famous 5 A Conversation of Consequence