INFINITI: Q60 SpeedBot
The INFINITI Q60 is an incredibly fast car - but it doesn’t come to mind for most automotive enthusiasts. To show off just how fast it is, we partnered with MotorTrend and created a Facebook Chatbot that put courageously Q60 up against every single car you can imagine in a 0-60 MPH race.
Role
Concepting
Creative Direction
Copywriting
Awards
AdRodeo Anvils: Social Media Merit