INFINITI: Q60 SpeedBot

The INFINITI Q60 is an incredibly fast car - but it doesn’t come to mind for most automotive enthusiasts. To show off just how fast it is, we partnered with MotorTrend and created a Facebook Chatbot that put courageously Q60 up against every single car you can imagine in a 0-60 MPH race.

Role

  • Concepting

  • Creative Direction

  • Copywriting

Awards

  • AdRodeo Anvils: Social Media Merit

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