Everything Else

Wow! You’ve made it this far. Might as well dig a bit deeper into the old stuff, the small stuff and the weird stuff. You know, all the stuff that I love and couldn’t quite cut.

INFINITI: Pursuing Potential

We transformed a photoshoot into the opportunity of a lifetime by awarding the job to an amateur photographer and massive INFINITI fan. Not only did it work well from a marketing perspective, he’s since quit his job and is doing photography full time.

Role: Concepting, Creative Direction, Copywriting

CBC: Schitt’s Creek Key Art.

We worked with CBC and the Schitt’s Creek team to create the concept, photography and final (digitally) painted key art for the show’s fourth season.

Role: Concepting, Creative Direction

INFINITI: QX50 vs. Everyone

We created a comparative experience using sophisticated motion tracking equipment, we shot every scene exactly the same way twice, once for the INFINITI and once for the competition and then invited users to swipe back and forth on an interactive video on the website to control how much of either car they saw.

Role: Concepting, Creative Direction, Copywriting

Glad: Star Wars

I’ll never become a Jedi Master, but when Glad forged a partnership with Lucasarts and released a run of Star Wars-branded containers, I did get to write a handful of Star Wars spots. Same same, right?

Role: Concepting, Copywriting

Travel Alberta: Thrill

We created a series of 360 cinemagraphs that captured a frozen moment of thrill in Alberta’s Rockies and partnered with ski and snowboard publications to create supporting editorials and show off just how amazing snow sports are in Alberta. The campaign won an OMMA and was picked up by Campaign, HuffPost and etc.

Watch the hero videos here, here and here.