Glad: Glad to Give
It’s hard to talk about trash in a way that makes an emotional connection with a consumer. But when realized that Glad trash bags have an entirely different use - transporting donations - we found a new way to show off our product.
The Glad To Give Anthem
In addition to the creation of the yellow bag as a symbol of giving, influencer videos, a social campaign and retail activations, we created an anthem video that invited our target audience to feel the true emotional depth of our campaign.
Role
Concepting
Copywriting